Pronunciation: \ˈtrend\
Etymology: Middle English, to turn, revolve, from Old English trendan;

akin to Middle High German trendel disk, spinning top
Date: 1598
- merriam webster's online dictionary
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The general direction in which something tends to move.
A general tendency or inclination. Current style; vogue: the latest trend in fashion.
-The American Heritage Dictionary of the English Language
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how is it that we all fall in love with owls , typography, and yellow at the same time?
spontanious combustion.

read " The Tipping Point" by Malcolm Gladwell

ray bans still work, millionth time around